Author: Sadia Rashid

October 20, 2021 Events

Chapter 13: Promoting Locally Manufactured Shoes in Pakistan

In 2019 Pakistan showed a growth of 45.9 percent in its footwear exports as compared to the year 2010. However, the export figure remained very small when compared to Pakistan’s total exports of $23.8 billion. Pakistan’s footwear exports mainly comprises leather footwear which represent 84.2 percent of Pakistan’s footwear exports.

October 12, 2021 Events

Socially Responsible Advertising in Pakistan and Last Shot

The concept of social responsibility in businesses revolves around brands being good citizens balancing their money-making mission with things that benefit the society at large. Socially responsible advertising therefore involves efforts towards attracting consumers towards acts that contribute positively towards the community and purchasing products that make a positive difference.

October 8, 2021 Events

Health E-commerce in Pakistan and Medical Bazar

In Pakistan, there is not enough research on the medical e-commerce market or telehealth platforms and their adoption. However their presence/adoption in the market could be attributed to an increase in the number of internet users, application of e-prescriptions in hospitals, access to web-based and online health services and the emergence of many doctors’ consultation platforms like Oladoc and etc.