Pakistan faces a major challenge of having an ever increasing number of jobless graduates. There are many reasons as to why this is so, including the quality of education, nepotism, lack of opportunities, lack of investment. A major contributing reason to the unemployment crisis is the lack of career counseling facilities in the country.
The concept of social responsibility in businesses revolves around brands being good citizens balancing their money-making mission with things that benefit the society at large. Socially responsible advertising therefore involves efforts towards attracting consumers towards acts that contribute positively towards the community and purchasing products that make a positive difference.
In Pakistan, there is not enough research on the medical e-commerce market or telehealth platforms and their adoption. However their presence/adoption in the market could be attributed to an increase in the number of internet users, application of e-prescriptions in hospitals, access to web-based and online health services and the emergence of many doctors’ consultation platforms like Oladoc and marham.pk etc.
Virtual personal assistants help businesses outsource their tasks saving them time and money which they can utilize to run their business. Pakistan has a big global online gig industry which means many freelancers work as virtual personal assistants for companies abroad.
mKhata, a Lahore-based fintech startup has launched its app, securing pre-seed funding from 10Pearls Ventures. mKhata is a free, multi-lingual bookkeeping app, aimed to help the MSME (Micro, Small and Medium Enterprises) sector digitize their bookkeeping and credit management.
With the support of USAID Pakistan Regional Economic Integration Activity (PREIA), Change Mechanics Private Limited conducted a two-day training in Islamabad consisting of seven modules on “Starting and Scaling Online Businesses for Women Entrepreneurs”.
Market research is basically the gathering of information about a market and the people in it. Businesses can use pre-existing industry information or they can conduct their own studies directly.
A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently.
Identifying a new business opportunity at the right time, right place and being able to cash on it is the recipe for a smart entrepreneur. Let us say those who listen and look identify and grab the opportunity. We have summed up lengthy lists of ways to identify new business opportunities, into 4 main points….
Startup.pk is a curated knowledge platform for Pakistan’s entrepreneurial community. Developed by Change Mechanics (Pvt) Ltd, we exist to equip founders, investors, and ecosystem builders with practical insights and resources for building sustainable businesses.