BookMySpot: Bringing the Beauty and Wellness Industry Online

Although beauty salons in Pakistan have a prominent presence on social media driving their massive sales, the bookings’ section is not systemized. BookMySpot helps the users to book their appointments and receive a confirmation allowing them to visit the salon on the appointed time. The platform also offers various discounts and packages for customers who book services through their app.

October 12, 2021 Events

Socially Responsible Advertising in Pakistan and Last Shot

The concept of social responsibility in businesses revolves around brands being good citizens balancing their money-making mission with things that benefit the society at large. Socially responsible advertising therefore involves efforts towards attracting consumers towards acts that contribute positively towards the community and purchasing products that make a positive difference.

October 8, 2021 Events

Health E-commerce in Pakistan and Medical Bazar

In Pakistan, there is not enough research on the medical e-commerce market or telehealth platforms and their adoption. However their presence/adoption in the market could be attributed to an increase in the number of internet users, application of e-prescriptions in hospitals, access to web-based and online health services and the emergence of many doctors’ consultation platforms like Oladoc and marham.pk etc.