Instagram is one of the most influential social media platform in Pakistan. About 6.3 million people from Pakistan use Instagram. Although, Instagram is mainly known for its pretty pictures but its most renowned advantage is how it helps startups boost their productivity.
60% of people claim that they discover most products through Instagram.
Why is that? Because Instagram provides photos which takes the viewers attention and compels them to buy your product. The more attractive your content is the more product you will be able to sell. This article covers some useful tips that will help you in boosting your profile.
✔ First impression is the last impression:
Exactly! First impression is the last impression. People won’t be interested in staying on your profile if its dry. So the first step in making your profile attractive is a good bio. Spend some time and come up with a good bio that explains your brand and the services it provides. Your bio should be able to connect with the viewer.
Also, don’t forget to add your website link to your profile.
✔ Stay consistent with your fonts and colors:
Your fonts and color scheme play a very important role in making your profile attractive and eye catching. A consistent color scheme would help you get more traffic on your account and viewers will tend to stay longer on your profile. If your fonts and colors are overlapping and non-consistent, your profile will lose its attractiveness and viewers might spend less time on your profile.
✔ Connect with your followers through captions:
Captions play a very huge role in connecting with your followers, that is why it is important that you get creative with them. Write stories, poetry, catchy phrases, get crazy with your captions and most importantly, make your followers feel important. Communicate with them through your captions and comments.
✔ Know your audience:
In business, it is very important that you know your audience. Your customers are your priority and they should be given importance, as, at the end of the day, they are the one’s keeping your business running. Therefore, it is important that you know what kind of customers will be buying your products and what kind of advertisements and posts would they be interested in.
✔ Post consistently:
Consistency is the key to success. Posting consistently would help your audience know when to expect new content from you. What new products have you launched and what improvements have you made in your previous products? It will also help you in increasing your follower count.
Don’t over post either. Schedule your posts, say, 7 posts a week. You don’t want to scare your followers away by spamming too much. They might get annoyed by seeing a lot of your posts on their feed.
✔ Use Hashtags:
Hashtags are a necessary part of utilizing Instagram, enabling you to take part in networks and helping new people discover your profile. Use trending hashtags so that your posts get more recognition.
Give away one of your best selling product. This will also help you in gaining more customers and viewers for your profile. Include details of the contest in caption. Put daily reminders about it and on the final day choose your winner.
✔ Partner with social media influencers and celebrities:
Social media influencers and celebrities can play a huge role in promoting your brand. Reach out to them through PRs, so they can review your product through blogs and v-logs.
People blindly follow celebrities. Collaborate with the top celebrities in the industry and see how much attention your brand gets.
✔ Live stream:
Connect with your followers through live streaming. Ask questions and let them ask questions from you. Get to know them more. Ask them about their experience with your products and what changes they would like to see in them. This way, you can brand your product according to their needs.
Recognize your most viewed/liked posts and re-post it on a regular basis so that your new followers can view it and they might want to buy it too.