They’re scrappy, they’re smart, and they’re turning ideas into impact Pakistan’s hottest startups of 2025.
Pakistan’s startup ecosystem has come a long way from side-hustle apps and dorm-room dreams. Between 2015 and 2025, local startups pulled in over US $1.03 billion in funding proof that the ecosystem isn’t just growing; it’s finally getting some adulting done.
But then 2024 happened. Funding dropped almost 70%, sliding from $75.8M in 2023 to just $22.5M across 15 deals (Data Darbar 2024). Less “startup boom,” more “funding winter.” Yet—plot twist—the average deal size jumped to $3.75M, showing investors didn’t ghost us; they just got picky. Fewer deals, but bigger bets.
Out of this pressure cooker emerged a new wave of founders: sharper, scrappier, and way more in tune with Pakistan’s actual problems. They’re not cloning Silicon Valley, they’re fixing broken supply chains, tackling healthcare gaps, rethinking mobility, and breaking barriers to financial inclusion all with that signature Pakistani “we’ll-make-it-work” energy.
Sure, some names have already hit your timeline. Haball keeping SMEs from saying “bhai, bas hogaya,” Zyp zooming past petrol stations with zero shame, PostEx delivering like the overachiever cousin at family dinners. But the real plot twist? The rookies you haven’t heard of yet, quietly cooking up their glow-up moment.
So as we roll into 2025, this isn’t just a list of who raised money. It’s about who survived, who innovated, and who’s shaping the future even when the ecosystem tried to make things hard.
Here are 15 emerging Pakistani startups to watch in 2025 under-the-radar, high-potential, and absolutely worth your attention.
Rising Pakistani Startups to Watch
In a rapidly changing tech and business landscape, Pakistan is seeing a fresh wave of startups, ones that are early‑stage, inventive, and tackling real problems with locally‑tuned solutions. Below are some of the most promising, recently‑emerging startups to keep an eye on.
Startups That Are Breaking New Ground
1- Haball (Fintech – B2B / SME-focused)
Haball is a B2B fintech platform offering Shariah‑compliant supply‑chain financing, digital invoicing, working‑capital support, and payment services for small and medium businesses in Pakistan. Haball also made to the Forbes Asia 100 to Watch List in 2025.
- In April 2025, Haball raised about US $52 million in equity + strategic financing a sign of strong investor confidence.
- Its services provide crucial liquidity and digital tools to SMEs, a segment often underserved in traditional banking making Haball a key enabler for Pakistan’s informal and small-business economy.
As SMEs digitize their operations, Haball is becoming the invisible infrastructure they lean on. If your go-to small business feels more organized than usual, Haball has probably had a hand in it quietly, efficiently, repeatedly.
2- PostEx (Logistics + Fintech for E‑commerce)
PostEx is building infrastructure to support Pakistan’s e‑commerce growth offering nationwide parcel delivery, cash-on-delivery services, and settlement/financing support for online merchants.
- In 2025, PostEx landed a spot on Forbes Asia “100 To Watch” list, highlighting its rising importance and rapid growth.
- As online shopping expands beyond big cities, PostEx’s network and logistics tools could become a backbone for emerging e‑commerce businesses across Pakistan.
As e-commerce spreads across Pakistan, PostEx’s logistics network is becoming the quiet constant. If you’ve ordered anything online lately, chances are PostEx has already been to your house… probably twice.
3- Zyp Technologies (EV / Smart‑Mobility)
Zyp Technologies is among the first in Pakistan to push for sustainable urban mobility: it offers “made-in-Pakistan” electric motorcycles with integrated fleet‑management software and battery-swap infrastructure.
- With a Pre‑Series A funding round, Zyp aims to make electric bikes a realistic, affordable, and environmentally friendly alternative to traditional petrol bikes, a bold step toward greener cities.
- As urban traffic and pollution intensify, Zyp’s EV‑as‑a‑Service model could redefine daily commuting and transport for many Pakistanis.
As traffic and pollution climb, Zyp’s EV-as-a-Service model isn’t just an alternative, it’s quickly becoming the future of commuting. At this rate, it won’t be long before a Zyp bike passes you on the road before your car even starts.
4- DealCart (E‑commerce / Budget Consumer Goods)
DealCart aims to serve Pakistan’s price-sensitive middle class by offering online groceries and FMCG goods at discounted prices combining social‑commerce dynamics with affordability.
- Rapid traction and funding in the early 2020s show investor belief in its model.
- By making essential goods accessible online at competitive prices, DealCart could democratize retail for those underserved by traditional e‑commerce.
If your grocery bill suddenly looks less dramatic, don’t thank your budgeting skills DealCart is probably doing the heavy lifting.
5- Dastgyr (Retail‑Tech + AI for Inventory/Logistics)
Dastgyr originally a B2B e‑commerce startup, has pivoted toward AI-driven inventory optimization and supply‑chain tools. Their AI‑powered platform helps kiryana stores and small retailers manage stock, forecast demand, and handle logistics more efficiently.
- In an economy where small retailers still dominate and supply‑chain inefficiencies are common, Dastgyr’s data-driven tools could significantly reduce waste, improve availability, and modernize traditional retail.
Dastgyr read the room, learned fast, and pivoted to AI without making noise. Today, it’s winning where it matters, helping kiryana stores earn more, and earning right alongside them.
6- MedIQ (HealthTech / IoT & Digital Healthcare)
MedIQ leverages IoT devices and digital health tools to deliver remote monitoring, diagnostics, and tele‑health services vital for patients in remote or underserved areas where hospital access is limited. (Digiit)
- As access to quality healthcare remains uneven across urban and rural Pakistan, MedIQ’s model could democratize medical services and improve patient outcomes countrywide.
MedIQ is bringing the doctor closer even when the hospital is miles away. When distance is the problem, MedIQ quietly becomes the solution.
7- Myco (Web3 Video Streaming / Creator Economy)
Myco is a Web3 powered video streaming platform that blends live sports, movies, documentaries, creator content, and a “watch & earn” engagement model, letting users earn rewards simply by watching content. The platform has secured major digital streaming rights including the Pakistan Super League (PSL) for multiple regions such as the Middle East and North Africa, as well as English Premier League content and continues to expand its library with hundreds of thousands of videos. Myco has achieved over 20 million registered users in Pakistan within about 18 months, delivered 100+ million monthly video impressions, and operates in 100+ countries across key markets including Pakistan, UAE, Saudi Arabia, Egypt, and North America. It also recently won a PKR 42 crore (~US $1.5M) investment and SaaS business deal at Meet the Drapers in Silicon Valley, the largest award of the season, a major signal of global investor confidence.
Turn your chill time into skill time… or at least cash time. With Myco, even couch potatoes are part of the game.
8- Vyro.ai (AI / Generative Content & Creative Tools)
Vyro.ai is a Pakistani‑born AI startup that’s quietly taken on the world’s biggest generative artificial intelligence players and is winning. Its flagship creative suite, ImagineArt (and the newer ImagineArt 1.5 model), transforms simple text prompts into photorealistic images, videos, voiceovers, and more, rivaling or even outperforming industry heavyweights like Midjourney, Adobe Firefly, and models from Google and Microsoft.
ImagineArt alone has powered over 150 million global downloads and processed more than 2.5 billion images, with around 800,000+ daily active users across platforms. In 2025, ImagineArt 1.5 ranked #3 globally for general and photorealistic image generation and #6 overall among all text‑to‑image models an extraordinary feat for a bootstrapped company without massive venture funding. The startup’s annual recurring revenue has crossed over $23 million, and it’s being recognized as a serious contender in the global AI landscape, all while keeping its core tech and team rooted in Pakistan. Signals global relevance Expanding to the US, especially San Francisco, positions Vyro as a serious player on the world stage, not just a local success story.
Vyro’s tools are turning ideas into visuals faster than TikTok trends go viral and doing it at scale. When creativity meets serious AI muscle, Vyro quietly becomes the engine behind millions of digital masterpieces.
9- BusCaro (Mobility / Tech‑Enabled Commuting)
BusCaro is a homegrown mobility startup redefining daily commuting for students and employees in Pakistan’s major cities. Built on the idea that reliable, structured transportation shouldn’t be a privilege, BusCaro partners with schools, companies, and institutions to provide dedicated, tech‑driven bus and minivan routes with live tracking, transparent billing, and safety‑first protocols. In September 2025, the company raised US $2 million in a funding round led by Daman Investments with participation from Cartography Capital, Epic Angels, Wahed Ventures, Accelerate Prosperity, and angel investors, bringing its total funding to around $3.5 million. BusCaro now processes over 900,000 monthly bookings and is on track to close 2025 with approximately $8.6 million in annualized revenue, up significantly from earlier years. The platform has earned exceptionally high client retention above 97 percent with operations in Karachi, Lahore, Islamabad, and Rawalpindi, proving that structured, safe, and affordable commuting can scale even in challenging urban transport markets.
BusCaro isn’t just moving people from A to B it’s turning everyday commuting into a dependable part of life. If your morning ride feels less chaotic lately, there’s a good chance BusCaro quietly has your back.
10- Trukkr (Logistics / Tech-Enabled Transport)
Trukkr is a Karachi‑based logistics‑tech and fintech platform digitizing Pakistan’s fragmented trucking and freight sector. Founded in 2019, Trukkr connects shippers with carriers through a digital SaaS platform that combines fleet management, trip coordination, invoicing, and embedded financial services including working capital and fleet financing powered by its proprietary credit engine, Prism to serve over 20,000 drivers and 100+ enterprise clients in the nation’s $35 billion freight market. In 2025, Trukkr quietly raised close to US $10 million in a hybrid funding round backed by global logistics player Yango Group via its $20 million venture arm Yango Ventures, along with private and international investors a strong signal of investor confidence even in a cautious funding climate. The deal also brings product expertise from over 30 markets, positioning Trukkr for deeper growth and stronger financial tools for unbanked transport operators.
Trukkr isn’t just modernizing freight, it’s putting the wheels of Pakistan’s logistics economy on digital tracks. When trucks actually get paid faster and routes run smoother, there’s a good chance Trukkr quietly made it happen.
11-Crumble (F&B / Lifestyle Brand)
Crumble is a homegrown dessert brand that started as a dorm‑room cookie stall at GIKI Islamabad and rapidly expanded into a cultural phenomenon. The company now operates multiple outlets across Rawalpindi, Islamabad, and Lahore, ships nationwide with cold‑chain logistics, and processes thousands of retail and corporate orders every week, all while remaining bootstrapped, profitable, and family‑owned.
Its Gen‑Z‑savvy marketing, often more meme page than bakery, has helped Crumble build a high‑engagement social media presence with strong organic traction, turning quirky reels and characters like “MeowBaksh” into brand ambassadors and building a passionate youth audience.
Crumble didn’t just bake cookies, it baked itself into Pakistan’s cultural feed. When dessert becomes meme culture and everyone’s talking about cookiyan, Crumble quietly becomes the brand everyone’s craving.
12- Mehfooz.ai (AI for Safety, Legal Support & Social Impact)
Mehfooz.ai is a generative AI startup tackling one of Pakistan’s most sensitive systemic challenges: access to justice and safety for survivors of domestic violence. Its platform combines AI‑powered risk assessment tools, trauma‑informed legal analysis, and skill‑building modules to equip individuals, advocates, and legal professionals with actionable insights drawn from statutory standards and evidence evaluation. In 2025, Mehfooz.ai became one of the finalists in The Bicester Collection’s Unlock Her Future Prize, a prestigious global competition for women‑led social ventures, standing out among thousands of applicants for its social impact and innovation. As it develops tools that strengthen legal response, early intervention, and training, Mehfooz.ai is mapping technology to justice in ways few others have attempted.
Mehfooz.ai is turning tech into trust and protection. When safety feels distant and systems feel slow, Mehfooz.ai quietly becomes the ally making justice more reachable.
13- WonderTree (AI & AR for Inclusive Therapy & Special Education)
WonderTree is a Pakistani health‑tech and edtech startup transforming how therapy and learning work for children with special needs. Using AI and augmented reality (AR), it gamifies physical therapy and cognitive development exercises so children engage in motion‑based learning that doubles as therapeutic progress.
WonderTree was selected as one of the first four global grantees of the GSMA Innovation Fund for Impactful AI, chosen from 625 applications across 40 countries, a major validation of its socially impactful tech and expansion potential. The startup’s work addresses critical accessibility gaps in Pakistan’s special education ecosystem, where conventional therapy options are sparse and expensive for millions of families.
WonderTree didn’t just build tech, it built joyful learning and therapy. When kids are laughing and learning at the same time, WonderTree quietly becomes the reason progress looks fun.
14- Vector AI (AI / Enterprise & Customized AI Solutions)
Vector AI is an early‑stage AI startup building specialized enterprise‑grade AI tools from foundational models and agentic AI systems to production‑ready voice and analytics applications tailored for telecommunications, education, insurance, and other sectors. Founded in July 2023, the team emphasizes localization and customization rather than one‑size‑fits‑all AI, focusing on real problems for real businesses. Vector AI has already achieved ~$60,000 in annual recurring revenue, serves 19 paying customers including Vodafone Germany, and retains 95% of clients while growing around 20% per month, strong traction for an AI startup still in a scaling phase. The company’s presence at global platforms like the World Economic Forum’s Davos 2026 Startup Showcase further signals international interest in Pakistan’s AI innovation.
Vector AI is quietly teaching machines to think local and act global. When businesses start running smarter and faster, Vector AI is usually the invisible engine behind the scenes.
15- Edkasa (EdTech / Digital & AI‑Enhanced Learning)
Edkasa is a Lahore‑based edtech startup on a mission to make high‑quality exam preparation accessible and affordable for students across Pakistan. Its Smart Prep app offers personalized study paths, 4,500+ video lectures across core subjects, and 15,000+ practice questions tailored to all 20 BISE boards. The platform also supports gamified progress tracking and leaderboards, helping learners stay engaged and motivated. Edkasa raised US $320,000 in pre‑seed funding led by i2i Ventures with participation from Walled City Co., Zayn Capital, and strategic angels to scale its mobile app and expand impact nationwide.
In 2025, Edkasa is selected as part of Pakistan’s delegation to the World Economic Forum’s Davos 2026 startup showcase, highlighting its role in redefining digital education.
Edkasa is turning study time into smart time, leveling the academic playing field one video, quiz, and leaderboard at a time. When exam prep stops being stressful and starts being effective, Edkasa quietly becomes the go‑to study buddy.
Why These Startups Are Defining “What’s New & Creative” in 2025
These startups aren’t just building products; they’re bridging real gaps in everyday life for Pakistanis. From streamlining SME supply chains (Haball, Dastgyr) and making online shopping reliable nationwide (PostEx, DealCart), to reimagining mobility (Zyp, BusCaro) and democratizing healthcare access (MedIQ, WonderTree), they are solving problems that older businesses either ignored or couldn’t scale efficiently.
What sets them apart is smart application of technology with purpose. AI, IoT, data analytics, and EV infrastructure aren’t just flashy add-ons they’re tools to address inefficiencies, reduce friction, and create value for underserved users.
This new wave also reflects sectoral diversification. The focus is no longer only on consumer apps or flashy gadgets; fintech, logistics, healthtech, mobility, retail, and social-impact solutions are now thriving in parallel, showing that Pakistan’s startup ecosystem is maturing in depth, resilience, and creativity.
What Comes Next
Pakistan’s startup story in 2025 isn’t loud it’s intentional. These founders didn’t wait for perfect conditions; they built anyway. They pivoted, adapted, and doubled down on real problems when funding slowed and hype faded.
This list isn’t a finish line, it’s a starting signal. Many of these startups are still early, still experimenting, and still flying under the radar. But if the past year proved anything, it’s that resilience beats noise every time.
Follow them. Learn from them. Support them.
And if you know a startup that deserves to be on this list next year tell us.
Because the future of Pakistan’s startup ecosystem is already being built. Quietly. Relentlessly. Right now.
