Set the foundation for your startup, marking the beginning of your entrepreneurial journey and shaping your initial brand identity.
In a sense Vision is a beginning for a startup journey. But it’s also the ultimate goal where your company wants to be in the future. Vision is not some short-term goal which you can achieve in a matter of months. Sometimes it’s for a lifetime unless you change company’s core idea, or it merges with some other larger corporation.
There are strong reasons to have a vision statement for a startup or a company. First, it clarifies the future path for your company. As an owner of your company you need to make sure employees, and customers know your vision statement. This will create trustworthiness between company and its target audience. Employees would know the course company will be taking in the upcoming years.
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