April 9, 2020 Ecosystem muskan

Going Digital: Digital Marketing for Startups.

Disclaimer: This Article is updated by Yusra Qasim.

The future of digital marketing in corona-times?

The pandemic of corona virus has turned life, as we know it, upside down. We now live with an impaired-normal as our reality. What was normal yesterday is replaced by a new normal today and tomorrow we will see a different normal. What makes it worse is the fact that we don’t know when it will end.

Humans are remarkable beings, with our ability to evolve and adapt. Living history always taught that this world is a place of survival for the fittest and recent times are a demonstration of it; literally and figuratively. The changing dynamics are a test for start-ups as well; to show their resilience and rise stronger and better, like a phoenix would from ashes after its rebirth.

Startups cannot afford to close down and stop all operations though the normal modus operandi that we used to know is no longer applicable. Hence, modern problems require modern solutions.

Pakistan is a progressive market for online businesses and like any evolving market we adapted to the change from physical to virtual markets. Schools, businesses are all going online. And so should you! There is no time to loose for a business that wishes to thrive.

To keep operations running smoothly, video conferencing, document sharing, cloud solutions. Information security and various other methods have been incorporated into normal routine to ensure an easy transition into the new normal.

What is digital marketing?

Digital marketing is the online version of the traditional marketing which essentially means advertisement through online channels such as websites, search engines, social media, mobile applications, and email. It allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.

Often startups focus more on the traditional forms of marketing and neglect the perks of digital marketing important or relevant to them. But in this era of internet, digital marketing is a very powerful tool. Social media presence has even become a measure of credibility. Big-giant businesses have a very strong online presence due to which customers will opt for a more expensive but already established brand, compared to a newer, cheaper alternative.

For startups to become successful and compete with old businesses, effective and better marketing is the core essential. Startups often have a limited budget, which means that they have to make the most of their limited finances in reaching out to customers and convincing them of their products efficacy.

5 Tips to make a social media marketing plan 

Why digital marketing matters?

Apart from being inexpensive, digital marketing is also very effective. Technology can be used to track, monitor and interpret buying behaviour. Startups can also figure out which products and demographics work best for their business, and thereby, identify their target market. Moreover, with constant customer engagement digital marketing helps you connect with customers on a deeper level. Since the online marketplace is very crowded, it’s essential to retain customers’ interest by building long-term profitable relationships. Continuous engagement with customers helps new startups form a loyal customer base in a short time. They can retain them with constant evaluation of the target market’s preferences and delivering as per customer mood.

In a nutshell, Digital marketing enables startups to:

Boost their visibility

Increase online conversion rates

Reduce their marketing budget

Generate leads

Increase Sales

Establish a brand name

Increase online conversion rates

Improve customer engagement

Influence purchasing decisions

Track their return on investment

Why should you choose Startup.pk Social Media Solutions?

There are many set-ups that can help you with shaping a marketing plan suitable for you. You must be wondering why startup.pk?

Here’s why: our mission is to empower startups in Pakistan. We have taken it upon ourselves to make the strenuous startup journey easy for all, the aspiring as well as the established entrepreneurs.

We offer specialized knowledge and experience in social media marketing. A common problem many startups face while using a large agency is communication. With big firms there comes a big communication gap but that is not the case with startup.pk. We are a team of dedicated professionals who value the importance of effective communication. You will get a detailed content plan every two weeks and an end-of-month progress report.

Our social media packages are designed to give you results and take your social media game to the next level. At startup.pk we listen to you, and devise a unique marketing strategy for you, one that will fit your needs. And moreover, we would not treat you as clients but will work with you in a true partnership, aligning our goals to achieve the results that you want.

What is a brand and how can YOU build one?

Here are some of the things you should expect:

  • Increase in the number of followers in all social networks
  • Proper management of your social media pages and campaigns, according to best standards and practices
  • Guidance from a social media expert on how to make the most of social media
  • Digital Media Campaigns that delivers results

You have waited for this moment for months, maybe years. You started with an idea for a highly useful product or service, then went through countless iterations of your idea, refining it to near perfection. Now, your product is waiting to ship, your doors are ready to open and you’re crossing your fingers that your modest production speed and limited staff will be able to keep up with what you can only imagine will be an overwhelming demand.

This is the point where you may run into a hard core, even painful, reality.

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