5 Reasons Why Startups Need to Do Market Research

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Market research is basically the gathering of information about a market and the people in it. Businesses can use pre-existing industry information or they can conduct their own studies directly.

7 ways to Build your Marketing Strategy

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A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently.  

4 ways to identify new business opportunities

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Identifying a new business opportunity at the right time, right place and being able to cash on it is the recipe for a smart entrepreneur.  Let us say those who listen and look identify and grab the opportunity.  We have summed up lengthy lists of ways to identify new business opportunities, into 4 main points. […]

6 ways startups can benefit from social media

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A modern customer is used to doing everything instantly and prefers it at their fingertips. Since their smartphones developed into universal machines for selecting, paying and receiving goods and services, the importance of social media has become obvious to the most avid critics.

What to do and what not to do in Business networking!

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 “Business Networking is the process of developing and activating your relationships to increase your business, enhance your knowledge and expand your sphere of influence.” Thus, a successful networking of any kind starts with the honest desire to build relationships for the purpose of giving and receiving business. If you are only networking to gain and […]

The Top 5 Reasons Why Business Partnerships Fail

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A business partnership may arise when two friends come up with an idea. Finding a business partner is easy, but finding the right business partner is difficult. Neither party goes into a business relationship with the intent of failure.

6 Useful Marketing Tips for Startups

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Adopting the right marketing strategy can make a huge difference. It is often one of the things that may determine the future of your business, as well as the success of your startup project.

Startup Founders’ Epiphany With Samar Hasan-Mentor’s Mantra Episode 3

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In conversation with Samar Hassan –Pakistani Startup’s ‘Epiphany’! Safwa Mir was in conversation with Samar Hassan for Startup.pk and we are in awe of the amazingly informative interview between the two. Samar Hasan is a well-known face of Epiphany for women Entrepreneurs in Pakistan’s eco-system. This interview brought to highlight some insights from Samar’s point […]