Before investing time, money, and energy into launching a startup or new product, it’s vital to evaluate whether your idea is actually viable. Startup success doesn’t just depend on a great idea—it starts with proving your idea is actually viable. That’s where a feasibility study comes in. That’s where a feasibility study comes in. It…
A great product alone isn’t enough to guarantee success—startups must also craft a smart market strategy to launch effectively and reach the right customers. That’s where a Go-to-Market (GTM) strategy comes in. It’s your action plan to launch, promote, and sell your product through the right channels. Here’s how to prepare one effectively. 1. Define…
Every startup has a product or service but bringing it to the right audience at the right time is where many fail. That’s why having a solid Market Strategy —specifically a Go-to-Market (GTM) plan—is essential. What Is a Market Strategy (GTM) and Why It Matters for Startups A Go-to-Market strategy is a step-by-step plan that…
Pakistan’s startup scene just got a serious upgrade—especially for founders and investors in Khyber Pakhtunkhwa (KP). The National Incubation Center (NIC) Peshawar and Invest2Innovate (i2i) have officially launched KP’s first-ever Angel Syndicate and Business Angel Network, setting a new precedent for how early-stage startups in the region will raise capital. Why This Matters to You…
Built for growth. Designed for visibility. Powered by innovation. What Is the GEM Board? The GEM Board is quickly becoming a launchpad for Pakistani startups, helping them access capital, scale operations, and attract top investors. The GEM (Growth Enterprise Market) Board is a dedicated platform under the Pakistan Stock Exchange (PSX) that allows high-growth startups…
What if the CEO of tomorrow isn’t human? As we explore the potential of AI-run companies, it’s essential to understand the profound implications of these transformations in the workplace. The rise of artificial intelligence in executive roles raises questions about the future of leadership, human employment, and the overall dynamics within organizations. This discussion will…
Artificial General Intelligence (AGI) is one of the most ambitious goals in the world of technology an AI system that doesn’t just perform specific tasks but thinks, learns, and solves problems across any domain, just like a human being. Unlike narrow AI, which is trained to master a single task (such as playing chess, translating…
You’ve built your MVP, validated your idea, maybe even acquired some early customers, and now, you’re staring down the biggest hurdle yet: scaling. That’s where venture capital in Pakistan 2025 comes in. In 2025, venture capital in Pakistan is more alive than ever. The ecosystem has matured from a handful of early believers to a…
In today’s data-driven world, businesses are racing to build smarter AI and analytics. But there’s a catch: your AI is only as good as your data. Behind every smart dashboard or chatbot is an ocean of information that must be clean, accurate, and trustworthy. Enter the unsung hero of the modern data stack: data observability….
“What if the ‘open-source’ AI model from DeepSeek that everyone’s raving about… isn’t really open at all?” DeepSeek’s low-cost, high-performance AI model may look like a gift to the AI world, but here’s what they’re not telling you. Despite the model being released under an MIT license and promising high performance at just $2 per…
Startup.pk is a curated knowledge platform for Pakistan’s entrepreneurial community. Developed by Change Mechanics (Pvt) Ltd, we exist to equip founders, investors, and ecosystem builders with practical insights and resources for building sustainable businesses.