WECON Masawaat 2025: Empowering Women Entrepreneurs in Pakistan

In Pakistan, women own just 8% of over 5 million SMEs, a staggering statistic that reflects the untapped potential of half the population. Ranking 148th on the Global Gender Gap Index, the country faces an urgent call to empower women entrepreneurs in Pakistan. The WECON Masawaat 2025 Conference, a Change Mechanics initiative, addresses this gap by driving inclusive growth through advocacy, training, and entrepreneurial support.

Answering that call is the WECON Movement, an initiative of Change Mechanics, dedicated to reshaping Pakistan’s entrepreneurial landscape through bold, policy-driven action. Both StartupDotPk and WECON reflect Change Mechanics’ mission to act as enablers in Pakistan’s entrepreneurial ecosystem whether by amplifying startups or advancing equity for women entrepreneurs.

This November, the WECON-Masawaat Conference 2025 will take place, marking a milestone moment in this journey. Unlike conventional conferences, Masawaat is designed not just for dialogue, but for direct implementation, hands-on learning, and policy impact.

Why “Masawaat” Matters

“Masawaat,” rooted in Islamic principles of fairness, goes beyond being a theme it’s a philosophy. It calls for equity as a deliberate, active process of designing systems that work for women entrepreneurs rather than against them.

For Pakistan, this is more than social justice, it is an economic imperative. Inclusive entrepreneurship can boost GDP, build resilience against economic shocks, and create sustainable growth. Equity for women entrepreneurs is not a luxury, it’s a necessity.

Inside the Masawaat Experience

The WECON Masawaat 2025 experience is designed as an ecosystem of solutions where women entrepreneurs can access skills, mentorship, markets, and policy guidance in one place. Highlights include:

• Learning Labs: Hands-on sessions covering topics like AI prompt engineering, investor readiness, and climate resilience for businesses.
  
• Skill Clinics: Pop-up coaching booths offering micro-skills like logo design, reel editing, and product storytelling.
  
• Mentor’s Table: Cafe-style networking with a unique “I Need/I Offer” card system to match mentors with mentees.
  
• Entrepreneur Bazaar & Innovation Showcase: From grassroots sellers to digital innovators, women-led businesses will connect directly with markets, corporates, and investors.
  
• Policy Advocacy Hub: Regulators like SECP, SBP, FBR, TDAP, PSW, and PSEB will directly brief women entrepreneurs and provide on-the-spot guidance a rare opportunity to bridge the gap between policy and practice.
  
  

Building on a Legacy

Masawaat 2025 builds on years of groundwork laid by WECON:

• WECON Tribe (2017): A mentorship program now home to 300+ women-led startups.
  
• WECON Conferences: Past editions explored resilience, collaboration, and self-belief.
  
• Stakeholder Conclaves (2022, 2025): Policy dialogues with UNESCO, UNDP, NIC Islamabad, and other major players.
  
• WECON Awards, Podcasts, and WE E-Bazaar: Initiatives that amplify women’s voices and ventures.
  

This year, the focus shifts from recommendations to execution and measurable impact.

Why It Matters Now

Pakistan is at a crossroads. With economic uncertainty and climate challenges mounting, the country cannot afford to leave women behind. The WECON Masawaat 2025 is more than a conference; it’s a platform for action, co-creation, and policy delivery.

By empowering women entrepreneurs, Pakistan invests in a stronger, more inclusive economy, one where resilience is built into the system, not left to chance.

A Shared Mission

Through WECON and StartupDotPk, Change Mechanics continues to strengthen Pakistan’s entrepreneurial ecosystem. Whether it’s amplifying startups or advancing equity for women entrepreneurs, the mission is clear: to enable, empower, and transform Pakistan’s future through entrepreneurship.

FAQ