Why Founders Should Prototype Before Writing a Single Line of Code?

For any founders, code is expensive—but guesses are even costlier. Prototyping lets you test your vision before risking your runway. According to the UX Collective, 70% of startups fail due to a lack of user validation and one of the biggest contributors is skipping the prototyping phase. A McKinsey report also found that companies that […]
The Top 5 Mistakes Founders Make in Early-Stage Product Development (And How to Avoid Them)

Every year, over 1,200 tech startups launch in Pakistan, yet more than 70% fail to move beyond the early product stage. For many founders, the biggest challenge is building something the market doesn’t need—35% of startups fail for this reason alone (CB Insights, 2023). The good news? These failures are often avoidable if founders know […]
Invisible by Design; Rethinking Equity in Pakistan’s Entrepreneurial Landscape

Imagine this: You have the skills, the motivation, and the vision. You do everything right and still, you’re shut out. Not because you lacked potential, but because the system was never designed to let you in. Pakistan’s entrepreneurial landscape reveals a stark gender gap. Despite a population of over 241 million—nearly half of which are […]