The web offers thousands of tools for digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. We have put together a list of some of our favourite digital marketing tools for you to try and optimise your performance. Most of these resources might seem very complicated, though even for a lay person, a little effort can be very rewarding. As will be explained, most of these resources have their own online academies with free courses to teach you the maximum utility of these tools. Here are top 10 best digital marketing tools for 2021 in our assessment.
1. SEMrush
If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is a very popular all-in-one digital marketing tool. This tool provides assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well. SEMrush offers free and paid subscriptions. With a free account, you are limited in your ability to pull data and use some of the tool’s features.
2. HubSpot
HubSpot is an essential tool for all things necessary for executing a unified inbound marketing strategy. HubSpot can be used as CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can even review important KPIs using HubSpot’s new and improved analytics tools. If you’re looking to learn more about forthcoming trends in marketing, HubSpot Academy offers a large collection of free certification courses that will teach you useful information to help you grow your marketing strategy.
3. Google Analytics
Google Analytics is an obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site.
If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.
4. Canva
Canva is a great tool for creating professional-looking graphics. No matter your design experience, you can easily use this tool to create social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. This is the perfect tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign.
5. Hootsuite
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time. Hootsuite offers tons of features to help you grow your business. For example, you can: Identify influencers for your marketing team and leads for your sales team. Reply to comments and mentions through the dashboard–there are no reason to visit each individual platform.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
6. Followerwonk
Do you plan on spending a lot of time on social media marketing? While this is a great way to engage your audience and send traffic to your website, it’ll only work in your favor if you have a solid plan in place. Tools, such as Followerwonk, are designed to help you improve your social media marketing strategy, such as by digging into your Twitter analytics data. There are two effective advantages of this; it’s easy to use and it’s extremely effective.
Followerwonk breaks down its service into three distinct categories: find, analyse and optimise. The only downside of Followerwonk is that it can’t be used with other social media platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for Twitter, this is a digital marketing tool you should use often.
7. Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content. Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content. Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment.
8. Detailed SEO Extension.
If you’re looking for quick SEO insights on any webpage, the Detailed SEO Extension is a great option. This free Chrome extension generates important SEO data in seconds. Uncover any page’s title tags, meta descriptions, schema, and internal links to ensure your pages are optimized correctly.
9. Structured Data Testing Tool
If you’re leveraging structured data on your website, the Structured Data Testing Tool is an absolute must. This free Chrome extension tests the structured data on any webpage with the click of a button. Use this tool to ensure your pages are properly marked up or gain some insight into the types of schema your competitors are using.
10. KISSmetrics
The tagline of this digital marketing tool says it all; Track, analyse and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web. It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyse every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
Pick and Use the ones that work best for you!
With such a large selection of digital marketing tools, it is important to know how each one will benefit you to help drive results. With the help of these tools, you can ensure digital success! If you’re struggling to develop a digital marketing solution for your business, get in touch with us at Start up.pk and our experts can take you from there.
We will help you develop a digital marketing plan to make 2021 a year of company growth!