The Importance Of Vision For Startup Journey

VISION

Vision is YOUR Compass. It gives your startup direction & meaning. Your vision statement defines why your startup exists and where exactly are you headed. The vision is certainly not just a statement that you have to write once and then forget about. It comes back again and again throughout your startup journey. Your vision […]

What is Product Market Fit in the Startup Journey?

Product Market Fit

You now have clarity about your idea, that is like your baby. You have tested it and you are hopeful, but the next question is how do you turn your idea into a product? One-word answer? Research. And a heck lot of it! Assuming that you want to go forward with your idea: it is […]

The Startup Journey

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So, what really is a startup? Startup can be thought of as synonymous to innovation. It is basically a company in its initial stages founded by passionate entrepreneurs who believe in solving a problem or filling a gap. A startup goes through many stages, ten to be exact, to reach its maturity. Maturity could mean […]

ProperGaanda & Mauqa Online: Success Stories of Pakistan Startup Cup 2018-19 #Top25

truth 2

ProperGaanda After assessing the media industry in Pakistan, the ProperGaanda team got tired of the way content was being curated and consumed. The founding team including a marketer, a dentist and a creative junkie got together and challenged themselves to change it. Their content strategy is simple: they don’t run away from issues other people […]