Vision Testing the Idea Product Market Fit Business Model Bootstrapping & Outsourcing Marketing & Selling Legal & Intellectual Property Raising Funds (Valuation) Raising Funds (Valuation) Scaling Up Scaling Up Exit Exit

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Marketing & Selling

No matter how fancy, pedantic, and to-the-point Marketing and Sales strategies are going to be they are meaningless unless they have the company of PMF (product-market fit). Although Marketing and Sales are used interchangeably, there is a difference between them. Marketing is reaching the target customers through different channels for informing, promoting, and catering them to your product. Whereas Selling is the conversion of the customer from the mere receiver of product information to buying it.

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