HCD is a design approach that puts the users first, resulting in useful and usable products and services. Teams who foster HCD create a culture of focusing on the user when creating products, keeping them at the heart of the product development process. Considering their limitations, constraints, and desires, you end with tailor-made solutions that satisfy their needs.

 

It starts with the people; involves co-designing and collaboration; and allows you to build empathy with your users so that you’re more confident in your solutions.