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October 25, 2021 Events

Abey Khao: Empowering the Differently-abled through Food Trucking

Abey Khao which literally means “Hey Eat!” in Urdu language, is the name of the only fast food cafe in Pakistan that is founded and run by the deaf community. It is a food truck cafe situated in two distinct locations of Islamabad. It aims to enhance the social inclusion of the deaf people in the country. It is empowering deaf youth by creating enterprise and employment opportunities for them in the hospitality sector. 

October 12, 2021 Events

Socially Responsible Advertising in Pakistan and Last Shot

The concept of social responsibility in businesses revolves around brands being good citizens balancing their money-making mission with things that benefit the society at large. Socially responsible advertising therefore involves efforts towards attracting consumers towards acts that contribute positively towards the community and purchasing products that make a positive difference.