Vision Testing the Idea Product Market Fit Business Model Bootstrapping & Outsourcing Marketing & Selling Legal & Intellectual Property Raising Funds (Valuation) Raising Funds (Valuation) Scaling Up Scaling Up Exit Exit

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Product Market Fit

Product-Market-Fit (PMF) is the initial phase of a startup which needs to be successful for an effective launching of a product. According to Marc Andreesen it means to be in a market with a product which can satisfy the market. Another way to look at it is to observe in a survey circulated in the target audience to measure viability of a product for that certain market in a quantitative manner

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