Testing your Product & Service | ExamBites

Sayyed Ahmad Masud
Publish Date:
March 12, 2019

This episode is one of six podcasts in the series ‘Startup Journeys’ sponsored by Ilm Ideas 2, a four year programme to promote education innovation in Pakistan. The project was funded by the UK Department for International Development (DFID) and managed by Cambridge Education, a member of the Mott MacDonald Group.

In this Episode, we will learn how Exambites conducted tested it Minimum Viable Product with six schools in Pakistan to improve the product and take it from idea to market stage.

Quotes from the Episode:

“(To convince teachers to use your product in the classrooms)…it becomes important that you don’t introduce your product as something that will replace the teacher in the classroom as that will threaten them & they won’t advocate for it…instead you position your product as something that will make their lives easier & will help them prepare better for their lectures or deliver lecture more effectively

“One of the challenge of working in the education field is that you are dealing with multiple stakeholders… the decision maker, beneficiary and the customer can be all different (for the same product/service)….for-example in our case, the decision maker who would sign up for our system are the schools and teachers, the beneficiaries are the students, and parents have to pay for it…and you somehow have to make all your stakeholders happy ”

“We measured the success (of our product testing) through comparing the attendance of the students before and after introduction of Exambites in the classrooms”

“The benefit of running test with schools was that initially we thought we will complete the content development for all courses and then launch our product…but later we learnt that we were at a mistake and you should test your product as soon as possible ….. It will help you get feedback from the teachers/students & help you learn whether your product is upto the mark to their expectations”


Mamoon Sharif, founder and CEO Exambites | sharif1mamoon@gmail.com

About the Startup: Exambites creates bitsize 2D and 3D animations of concepts from the national curriculum (currently 9th grade) in local languages to help students understand what they are being taught at school. They provide schools with both offline (via USB dongle) and online (via mobile application) solutions so that they can reach students who have little or no internet access.

We hope you enjoy the discussion. Don’t forget to leave your feedback and to share the podcast in your networks!

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