This episode is one of six podcasts in the series ‘Startup Journeys’ sponsored by Ilm Ideas 2, a four year programme to promote education innovation in Pakistan. The project was funded by the UK Department for International Development (DFID) and managed by Cambridge Education, a member of the Mott MacDonald Group.
In this Episode, we will learn about ClassNotes’s plans for monetising its website that receives over 250,000+ views every month from students.
Quotes from the Episode:
“In the United States, two approaches are used to monetize your startup – the approach commonly followed in the East Coast is that you add a monetization model right from the start and see how much revenue your product/service generates…the West Coast approach is that you first build your user base and growth and then follow it with monetization…and the later is the one we have followed for ClassNotes”.
“In 2018, when the cost of hosting the servers raised so much that’s when we decided that we need to have a monetization model for this”
“We designed the user experience such that the student can focus on the notes without any distractions…this is why we do not have any advertisements or distracting images on our website…and this (user experience) is what contributes to our direct growth”
Ozaal Zeesha, founder and CEO ClassNotes | email@example.com
About the Startup: ClassNotes offers free educational resources to help students prepare for their matriculation and FSc exams. Currently they are helping over 150,000 students every month with more than 2 million page views on their website.
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