Importance of Operational Research | RADEC

Sayyed Ahmad Masud
Publish Date:
March 12, 2019

This episode is one of six podcasts in the series ‘Startup Journeys’ sponsored by Ilm Ideas 2, a four year programme to promote education innovation in Pakistan. The project was funded by the UK Department for International Development (DFID) and managed by Cambridge Education, a member of the Mott MacDonald Group.

In this Episode, we will learn how an edtech startup RADEC is using operational research to build and develop its product EDUPI to make digital education content available offline.

Quotes from the Episode:

“Research becomes even more important when you are designing solutions for Bottom of the Pyramid customers who cannot afford (new services) and think twice even before spending ten rupees”. 

“It’s always been our priority to do the research ourselves whenever we can. If you need some data on households, you can ask someone to collect it for you in the form of surveys. But when you need to know how customers are interacting your product, it becomes important tht you are there to observe it yourself”.

“It’s very important to learn about your customer’s background. In some places, we saw that teachers (in these communities) did not even know how to use a mouse. Our major learning (in this case) was that we need to design a very simple product that can be easily used by the facilitators (end users)”

Guests: Abu Bakar Alvi, Founder & CEO of RADEC |

About the Startup: RADEC aims to make blended learning accessible and affordable for every Pakistani. They have designed a low-cost device EDUPI which contains a small computer (a Raspberry Pi) with pre-loaded content. The content available on the device includes content for a variety of subjects and grades and it can be accessed without internet. EDUPI is available to schools and community-based edupreneurs.


Operational Research

Human Centered Design

Acumen+ Human Centered Design

Acumen+ Social Entrepreneurship

We hope you enjoy the discussion. Don’t forget to leave your feedback and to share the podcast in your networks!

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