Designing your Pricing Strategy | The e-Learning Network

Sayyed Ahmad Masud
Publish Date:
March 12, 2019

This episode is one of six podcasts in the series ‘Startup Journeys’ sponsored by Ilm Ideas 2, a four year programme to promote education innovation in Pakistan. The project was funded by the UK Department for International Development (DFID) and managed by Cambridge Education, a member of the Mott MacDonald Group.

In this Episode, we will learn how ELN is bringing UK accredited teacher training to Pakistan, and how it has adjusted its pricing for the Pakistani market to build a demand.

Quotes from the Episode:

“For any startup to set up its prices, there are a number of internal and external factors to be considered…internally, you have to figure out what your costs are….it’s very important to do a cost and breakeven analysis before setting up your prices…..some external factors that we considered were: i) how much can the target market afford, ii) what are the social expectations of the target market – do they value it as a “like to have or a “must have”, and iii) are there any legislations which make it compulsory for your target market to adopt your product/service”.

“Your brand placement and value are important factors to consider while pricing your product”

“When we were entering the Pakistani Market, we reduced our prices by more than 50 percent of what we were offering in the UK”

Guests:  Sana Farooq, founder and CEO ELN | Email: | Twitter: @sana_eln |                    Insta: @sanafarooqofficial

About the Startup: The E-Learning Network brings international quality teacher training to Pakistan. ELN is the Pakistan chapter of an international business that provides UK-accredited training to teachers across the world. It offers an educational management service and courses for all levels, from beginners to fully qualified teachers. ELN courses are affordable, self-paced and 100% online while being compliant with government frameworks of at least 40 countries including Canada, the UK, the UAE and Australia.

Fb: fb/elnpakistan | Twitter: @elnpakistan



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