Building Customer Relations | Ausomatic

Sayyed Ahmad Masud
Publish Date:
March 12, 2019

This episode is one of six podcasts in the series ‘Startup Journeys’ sponsored by Ilm Ideas 2, a four year programme to promote education innovation in Pakistan. The project was funded by the UK Department for International Development (DFID) and managed by Cambridge Education, a member of the Mott MacDonald Group.

In this Episode, we will learn about strategies used by Ausomatic to acquire new schools/clients and to maintain relations with existing clients.

Quotes from the Episode:

“Everyone can build a software or a system. You win by building your business and customer relations”

“Instead of going to individual schools and telling them about your system…why not collaborate with a much bigger or a similar company that can help you with market penetration”

“Our experience has been that sales were more likely to close when our follow-up was strong”

“Since our model is of long term recursive payments, we make sure that our customers are very happy with our service. If one of your customer leaves you, the cost to you is not just the cost of the customer, but also the cost of acquiring a new customer” 

Guests: Usman Pasha, Founder & CEO Ausomatic. |

About Startup Ausomatic offers a cloud-based Learning Management System (LMS) that helps schools increase efficiency through streamlined processes and automation. With 24 modules (and growing), OSUM has been implemented in multiple schools helping them automate daily procedures, get accurate reporting through useful analytics and reducing a whole lot of paperwork.


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