News

STEPPS to a Viral Campaign

We all have heard of PSY’s Gangnam Style or the recent trend of Drake’s ‘Kiki’s Do you love me?’. We have seen the Shan Biryani ad and Osaka’s ‘Self start ho jao’. So what makes these ads special, that we still remember them after so many years? Many people attribute these random viral posts to […]

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Testing your Startup Idea

It is always exciting when you come up with a product, or just the thrill of coming up with an idea that could possibly help you earn money while boosting yourself moral. But often enough many businessperson design their idea in isolation. They come with an idea and the next thought that comes to mind […]

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The Importance & Effective Communication of Business Model Canvas

  Tips for Building Your Startup Business Model Every business starts with a unique in the minds of the founder, but translating that vision into a successful business requires planning. That is where business model comes to play. in simple words business model is a plan for the successful operations of your business. A starting […]

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Importance of Social Media Marketing for Startups

Starting a business has never been simple, not now, not in the past. It requires hard work and devotion in terms of time, money and resources, to get people to start buying from a store. A few decades back the difficulties faced by startup companies for marketing their business were innumerable. From setting the price […]

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Interview with Imtiaz Ali Rastgar

Imtiaz Ali Rastgar is the Chairman of Rastgar Group of Companies, The Group of Companies include Rastgar Engineering Company as well as Rastgar & Co. Imtiaz Ali Rastgar is a graduate of University of Punjab, Lahore in 1966. Imtiaz Ali Rastgar headed the Engineering Development Board of Pakistan from 2004-2007, during this tenure he launched several Pakistani engineering sector companies that became […]

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Tips to make a Social Media Marketing Plan

Marketing is another important action for a startup, spending money to get customers vs the limited resources available. When the two combines together, startup founder feels its difficult, but remember its not impossible. So what should a startup do for increased sales, the answer is “Social Media Marketing”. The type of marketing is easy and […]

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What is a brand? How to build one and why it’s important.

“Your brand is what people say about you after you leave the room” – Jeff Bezos, Amazon Your brand is your company’s identity and it can be used to be a big selling feature, however, at the same time if your company gets a bad reputation that damages its brand then it will negatively affect […]

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Technology is Only One of the Ingredients to Startup Success

In today’s world technology is one of the very important ingredient for a successful startup, but other than technology their are other things that needs to mentioned. 6 Tasks to before Starting Up: Many Startup Founders agree to the facts that are there are other things to be taken care of other than technology. Many […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch.

You’ve awaited this moment for months, maybe years. You started with an idea for a highly useful product or service, then went through countless iterations of your idea, refining it to near perfection. Now, your product is waiting to ship, your doors are ready to open and you’re crossing your fingers that your modest production […]

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Do You Know Where Your Money Is? 3 Tips to Get Your Startup’s Finances in Order

Most new companies don’t fail because they lose cash. The descending winding begins much sooner when entrepreneurs let dealing with their financials fall by the wayside. Actually, a CB 2018 Insights report discovered that 29 percent of little businesses failed in light of the fact that they came up short on money, maybe an aftereffect of poor […]

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