Explore the Ecosystem


Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch.

You’ve awaited this moment for months, maybe years. You started with an idea for a highly useful product or service, then went through countless iterations of your idea, refining it to near perfection. Now, your product is waiting to ship, your doors are ready to open and you’re crossing your fingers that your modest production […]

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Do You Know Where Your Money Is? 3 Tips to Get Your Startup’s Finances in Order

Most startups don’t fail because they lose money. The downward spiral starts much sooner when entrepreneurs let managing their financials fall by the wayside. In fact, a CB 2018 Insights report found that 29 percent of small businesses failed because they ran out of cash, perhaps a result of poor money management by leadership. Not everyone has […]

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Empowering the Youth through Social Entrepreneurship

The youth of KP, particularly females, (Potential Entrepreneurs, Young students) and those who are interested in social entrepreneurship, are strongly encouraged to apply for the one day seminar. An opportunity for all those young females who have an interest in social entrepreneurship! Young females (Potential Entrepreneurs, Young students) of various institutes and educational backgrounds( medical, […]

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Vision vs. Execution

Here’s the challenge: On the one hand, entrepreneurs are expected to be very crisp about what problem they are solving “here and now” in a very real form. And on the other hand, investors want to hear the vision of how that can lead to building a company and not just a feature or a […]

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Here is the Trick to Keep Your Customers Happy

When companies grow, budget inputs always go towards production & marketing, distribution network development, etc. And the last inputs are always for the development of service capabilities. Organizations becoming big, are always on the look-out for new customers and invest heavily in brand-building efforts. The biggest casualty of this process is the existing customer base, […]

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Criteria for Validating Your Business Startup Idea

We see so many entrepreneurs start a company because they want the ‘wild, free. Entrepreneur lifestyle’ so they can go golfing every second day and do cool stuff at their own pace. Really? Often an entrepreneur will start a company with little more than an idea, an interest and no plan on execution. There is […]

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Why is Digital Marketing Important & Essential for Startup Growth?

No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of starting a business you probably have a tight budget and a small […]

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Tips To Help You Navigate Starting A Company

You can find many startup guides out there on how to create a business. However, this article will focus on four tips that have help grow your company through its infant stages. 1. Fund Yourself Although you can get funding from many different sources, such as family and friends, venture capital, crowdfunding and angel investors, […]

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4 Great Entrepreneurial Traits That You Should Adopt

Sometimes, it can seem like entrepreneurs are endowed with an extra gene — born with a superpower that makes them different and more innovative than other people. But, it’s simply not the case. There is no difference between the brain composition of an entrepreneur and a non-entrepreneur. The entrepreneur has simply trained their brain to adopt […]

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7 Factors That Influence Startup Valuations

Every startup founder dreams of launching the next Airbnb, SpaceX or Uber. The glamour of these $1 billion+ valued startups motivates countless founders to chase after that coveted “unicorn” status with their own valuations. However, the obvious question few can answer is, “How exactly is a startup valued?” Valuing a publicly traded company is very straightforward. Its […]

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