Author:
Muzammil Kamran
|
Publish Date:
December 28, 2017

BY ANUM VIQAR

Imagine walking down a street in Paris, wearing a pair of glasses that cost around the same as your average pair and getting the translation of any sign board into your language with a simple glance. That is what AR promises. It is the culmination of all knowledge and connecting it to exactly where we are and when we need it. Tech giants of the world such as Google, Apple and Facebook are investing heavily in AR, which is anticipated to be a trillion-dollar industry. As AR sets out to disrupt industries such as digital marketing, education, business, construction and really every aspect of our life, it is safe to say that it is the fourth transformation. First came the PC, followed by the World Wide Web, which then led to mobile devices connecting 6 billion consumers. Long story short, AR is way more far-reaching then the average mans’ current understanding formed by Pokemon GO or the bitmoji on your snapchat.

Augmented reality in Pakistan is however a new concept but it sure is picking up as major telecom and media hubs are starting to introduce it to their consumers in entertaining and user-friendly ways. So the question arises, where does Pakistan stands amidst this exponentially driven industry? To brief you on the situation, mentioned as follows are some of the few upcoming adoptions of AR by different companies and startups.

 

Wondertree is a startup that has developed a gaming platform to promote learning and therapy through games. The platform has learning content and therapeutic exercises in form of games. These games use AR technology which makes it efficient yet cost-effective. Every time a kid plays the game the system measures the performance and issues a detailed report for it.

The technology behind WonderTree’s platform is relatively straightforward and consists of easily available hardware: Kinect v2 sensor, a TV and a laptop. The sensor detects player’s movements and relays it back to the laptop, where it interacts with WonderTree’s software and outputs the action on the TV screen.

https://www.youtube.com/watch?v=ODEwjMgP2zc

  • Jazz

Jazz introduced an Augmented Reality (AR) billboard with the idea to excite cricket lovers in an engaging way. The innovative campaign allows cricket to scan the billboard that would take them to the video of their favorite player performing on a popular Pakistani song “Papu Yar Tang na Ker” sung by Ali Azmat.

https://www.youtube.com/watch?v=shmq9SfJeE8

  • JANG Real

Jang Real is an app that enables readers to watch news clips from their Jang headlines on their mobile devices through Augmented Reality. You have to open the app and scan the main headlines of Jang. This starts playing the news bulletin related to the headlines on your mobile device. Readers can go through pictures and read the latest news online related to that particular news piece.

Hajjmented utilizes Virtual and Augmented Reality to prepare Hajj pilgrims for their travel to Makkah and Madina for the holy pilgrimage. The idea is achieved using a combination of hardware and software to train pilgrims by making them visit Makkah/Madinah virtually and get them familiar with environment. The aim is to use virtual and augmented reality to convey knowledge and eliminate chances of stampedes during Hajj.

https://youtu.be/21g8PZ5hJsc

This is an app that uses your phone’s camera to launch augmented reality and show you the locations of several entities in real time. Users can discover places while shopping, exploring new neighborhoods or walking in the park. The user needs to position their smartphone in a given direction and each entity that has a listing on Peekaboo Guru that exists in that area will conveniently appear on your mobile screen app.

With major firms and startups showing interest in AR/VR it seems that the disruption will soon reach Pakistan. Although its advent won’t be as fast here as in developed countries, it will still disrupt our industries immensely in the near future.





 
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