Over the past few years, whether it is spending more time away from homes, surviving hectic schedules through wakeful nights, or coping with work stress, the untimely food cravings have gradually made their place in our lifestyles. Besides this, as a nation, we have always been known as enthusiastic foodies. We want a variety of food at home; hot wings for rainy days, brownies for birthdays and biryani for Fridays. Such milieu was ripe for the rise of food delivery services.
Tech-based food startups became a reality a few years ago and have been ever increasing since then.
They bring delicious cuisines from our favourite restaurants to our tables on just a click. In Pakistan, we have seen a rise in food-delivery startup services such as Just Food, Rabbit Drop, TaizRaftaar, Khaopiyo.pk, and Darewro. These startups are gradually developing market. However, at present, the two big names, Foodpanda and Eatoye largely play the game.
“Will you get me some food please?”
The Delivery Area Input Problem
Not very different was the case with Eatoye, they wanted the users to be good at spellings because “Faizabad” and “Satellite Town” always had to be written the same way if you wanted food.
As we see the websites now, Eatoye has resolved this delivery area input problem. When you set the city to Islamabad and write a small h in the search bar, it knows you are talking about H sector Islamabad.
Unfortunately, Foodpanda still wants to stick to old school English rules; it would not give you any food unless you accurately put “H-12”. We would like Foodpanda to be less of a grammar snob and more of a food service.
Stating the Facts Right
What if the hunger pangs hit late at night and you order the food online? Your order gets through, you start waiting for the delivery boy to ring the doorbell but rather your phone rings, the voice on the other side says,
“Sorry sir, no food…because the restaurant you ordered from just closed a few hours ago.”
“What! How come the website accepted my order then?”
To avoid such a disappointing situation the order taking hours of each restaurant must be stated on the website. Eatoye is sensible enough to predict this situation, for each restaurant the website states the hours after which the delivery service for that restaurant will not be available. Whereas Foodanda seems overly optimistic about delivering 24/7, the website does not state any opening or closing hours of the restaurants. They like accepting all orders and then personally calling the customers to tell that the restaurant just shut down.
“Well sir, would you like to place another order?”
“No, I stick to my kind of burger from Roasters only!”
While the customer service at “live chat” of both the companies is quick, offering a ‘rate this chat’ option at the end of the conversation. The answers provided by FoodPanda customer support staff were more precise. Eatoye needs to do some working here to train the customer serving staff at live chat.
The Fleeting Restaurant List
The restaurant lists on both the websites keep on changing; the restaurants are added and deleted on weekly basis. Though the addition part brings variety, we do not much like the deletion part.
I remember trying a new restaurant from Foodpanda’s list and loving the taste. When the very next week I wanted to have the same food with my friends, I could not find the restaurant on the list. The restaurant was added again, to the list, next month.
We would like these food services not to be very cranky with the food chains and at least maintain stable connections with them.
The Delivery Men
Foodpanda delivery men, though still not as efficient, are comparatively better.
Therefore, deciding from where to order depends on what compromises you can make. If you can wait for more than an hour to have your food and if receipts are not an issue, go for Eatoye. If you want to try new restaurants each time, check Foodpanda’s much more volatile restaurant list. If you are a strict grammarian or an English teacher, Foodpanda may be a better option.
The food delivery service pie is being hungrily looked at as many new, amazing startups are entering this space.
Till now, Foodpanda and Eatoye have enjoyed a bigger portion of this pie. If the two companies wish to maintain their monopoly over the market, they must learn some practical lessons and follow-up the customer feedback to improve on their weak points. The chinks in the armour of these giants provide a perfect opportunity to the young and scrappy startups to enter this lucrative area. The younger ones will not take much time to grasp this opportunity and hence distribute the pie among themselves.